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This fun out-of-home campaign was part of an integrated campaign that included digital and tv featuring a character we created called "Simply Asia Man" or "Sam" for short. His mission: to bring easy Asian cuisine to every home, one red curry at a time. To demonstrate the lengths Sam would go to, we created this outdoor campaign. Whether he is busting through a billboard or cutting the glass out of a bus shelter, nothing will stop Sam. This project was a fun opportunity to play within the space and consider interaction within the context of the ad placement. We explored similar concepts in the digital, with Sam cutting through the screen or dropping down "Mission Impossible" style for a page takeover.

Credits Creative Directors: Mike Draper & Dawn Morris Copywriters:Mike Irvine & James Knoebels


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