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Segura Viudas wanted to target the lovers of the outdoors in this point-of-sales piece that was realeased in the winter. We decided to harness the majesty of the Northern Lights, something that requires adventuring into the wild and great outdoors to witness. I designed the largest portion of the piece to look as if the Northern Lights were contained within the emerald green Segura Viudas bottle. I composited images to create the mystical scene of a daring explorer encountering the elusive natural phenomenon.

Credits Creative Directors: Dawn Morris Copywriter:Mike Irvine


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